Skip to main content
Fashion Subscriber

From a Cardboard Box to the Runway

Simone did not arrive at New York Fashion Week through connections or a fashion school pedigree. She arrived through something far harder to teach. This is the story of Sim Allure Boutique.

By Devario Johnson Madison Ave Magazine  · Fashion 9 min read
Slim Allure Boutique | Madison Ave Magazine

Some people talk about where they came from. Simone Davis lives it. The founder and CEO of Sim Allure Boutique did not arrive at New York Fashion Week through connections, industry contacts, or a fashion school pedigree. She arrived through something far harder to teach: the kind of persistence that only comes from having absolutely nothing and choosing to build anyway.

Her crib was a cardboard box. Her runway is New York City. And everything in between is a story worth telling.

DEVARIO JOHNSON

Devario Johnson is the founder and creative lead of Madison Avenue Magazine and Derek Madison Media, where he shapes culture through editorial storytelling, original photography, and platform design. As a fashion editor, media entrepreneur, and senior technology leader, he blends style, innovation, and narrative across every venture. As a former world-class athlete, he brings the same discipline and vision to all his creative pursuits.