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Florida Sues Netflix Over Kids Data. The Real Charge Is a Broken Privacy Brand.

Florida says Netflix tracked kids after promising privacy. The lawsuit may stall in court, but the Netflix privacy brand already took the hit.

By Devario Johnson Madison Ave Magazine  · Technology 11 min read
Netflix privacy | Madison Ave Magazine

For most of its life, Netflix sold one thing besides shows. It sold the feeling of not being watched. You paid a monthly fee, and in return, nobody tried to sell you anything. On September 9, 2026, Florida Attorney General James Uthmeier filed suit claiming that feeling was a lie.

The 66-page complaint lands in state court in St. Johns County. It accuses Netflix of tracking children on profiles the company marketed as safe. After that, the state says, Netflix turned years of viewing data into an ad business. Netflix denies all of it.

DEVARIO JOHNSON

Devario Johnson is the founder and creative lead of Madison Avenue Magazine and Derek Madison Media, where he shapes culture through editorial storytelling, original photography, and platform design. As a fashion editor, media entrepreneur, and senior technology leader, he blends style, innovation, and narrative across every venture. As a former world-class athlete, he brings the same discipline and vision to all his creative pursuits.